Sunday, 29 September 2013

Analysing another blog : 29/09/13

http://choclogblog.blogspot.co.uk/


I firstly chose this blog because of my pleasure of eating chocolate. I think the blog is very eye catching with its amazing images around the website. I also think the blog is very good as it allows people to send in things that they have made and are able to share it.

The blog isn't really a typical blog where people write their opinions about certain topics; the person has written their blog like you would with a recipe cook book. However, the author does add its own opinion after he has written the recipe, as he tries to persuade people to want to try and make the cake. For an example of how he writes his/her blog:


 This month's Random Recipes has been restricted to puddings, cakes and bakes, which suits me fine. I picked my book the usual way using Eat Your Books and got Seaweed and Eat It: a family foraging and cooking adventure by Fiona Houston and Xa Milne. My mind went into a bit of a frenzy trying to imagine what seaweed and chocolate would taste like and in what form I could possibly put them together. I had a look through the book and really there wasn't a great deal I felt I could make from it - not that included chocolate anyway. So, I cheated a little, just a tiny bit. Before giving up on the book entirely, I thought I'd look to see if there was a suitable recipe I could adapt and I found one - Yummy Muffins. These muffins were unlike anything I'd made before as they used  cream cheese and lemon juice so I was keen to try them. One of the ingredients was foraged berries. Well I didn't have any of those to hand, but I did have plenty of windfall apples, so I used those instead. And of course, I added a bit of chocolate.

This is how I made:

Apple Chocolate Chip Muffins

  • Sifted 300g flour into a bowl together with 1½ tsp of baking powder and ½ tsp of bicarbonate of soda and a pinch of sea salt.
  • Stirred in 175g cardamom (caster) sugar.
  • Peeled, cored and finely chopped 2 cooking apples making about 200g in total.
  • Added this to the flour and stirred to coat.
  • Chopped 75g of milk chocolate (35% G&B)
  • Melted 90g unsalted butter in a pan over low heat.
  • In a separate bowl, beat 90g cream cheese with the juice of half a lemon until combined.
  • Beat in 2 eggs, followed by the butter.
  • Beat in 125 ml sour milk - recipe stated ordinary milk, but I had some to hand that needed using up.
  • Made a well in the centre of the dry ingredients and poured in the wet ingredients. Mixed gently until just combined.
  • Spooned into 12 muffin cases and baked at 180°C for 25 minutes.
As we hadn't been out of Cornwall, I didn't have anything particularly exotic to offer the team on my return from annual leave, so these muffins went back to work with me instead. They quickly disappeared and the feedback I got was very positive, so I can say these muffins were a success and I shall be making them again.


As you can see he does make his own opinion as he makes his own personal comment about the recipe, but he also tries to persuade people to want to make the muffins by talking about how he uses particular language like, "exotic" to try and persuade the reader to want to go out and make these muffins. "Exotic" gives the impression to the reader that his muffins are one of a kind and they are worth making. Also, "These muffins were unlike anything I have made before" this is a denotation but at the same time it implies that these muffins are special and it could possibly make children/house wives who are probably the main target audience want to try these out.

If I was going to take anything from this blog and write it within my blog I would take the way he is making his own opinion on each and every recipe, which makes the reader believe these cakes/chocolates are delicious and worth trying to make.

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